This campaign has many layers of cultural reference for the Spanish market.

Christmastime, as families and friends gather, one treat is also part of the celebration: langonstines. And best langostine are the “Rodlofos” from Pescanova that have thies whiskers in tact.

At the same time, there is a popular song that has been around for decades that everyone sings along to during the holidays, by the pop band Mecano.

So this year, the creative idea brings together the tradition of family, langostines and that famous song to share the holiday joy together.