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Got it


The Same as Never

The Challenge

To launch a beer that's never been brewed before, with an idea that's never been done before.


Digital Advertising.


Manila - San Miguel.


May 2018

Alex de la Iglesia is one of Spain's most popular director's and his work never leaves you indifferent.

That`s why we were able to convince him to direct our latest proejct for Manila the delicious new beer by San Miguel.

Since it's a beer that has never been brewed before, we came up with an idea that has never been done before ... an award-winning film director directing a GIF. And not just one GIF but a hilarious series showing all the different ways things are the same as never.

You can see the entire campaign here >

And for a quick taste of the campaign, see below.

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