Alex de la Iglesia is one of Spain's most popular director's and his work never leaves you indifferent.

That`s why we were able to convince him to direct our latest proejct for Manila the delicious new beer by San Miguel.

Since it's a beer that has never been brewed before, we came up with an idea that has never been done before ... an award-winning film director directing a GIF. And not just one GIF but a hilarious series showing all the different ways things are the same as never.

You can see the entire campaign here > www.lomismodenunca.com

And for a quick taste of the campaign, see below.