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There’s Magic In Words in Forbes

Our most recent campaign for Mattel´s Scrabble was recently featured in an article in Forbes magazine. The article analyzes how we used storytelling, and exquisite shooting, directing and editing to create a film that in his words, “is a winner”.

But the authors commentary on the strategy is what really captures the thinking behind this campaign. “What makes this film so great to me – remember I am a strategist above all else – is that the film artfully includes Scrabble’s scrambled-letter tiles as a form of product demo.”

See the full article by Will Burns here.

Miguel S.

CEO MullenLowe Group W. Europe