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El publicista talks with the creative team behind Scrabble "family" campaign.

We are not strangers to be called one of the most creative agencies in the world. This time it was el publicista has written an article about our latest campaign for Scrabble. If you haven’t see it watch it HERE.

One of LOLA’s most loved staff member – Creative supervisor- Saulo rocha has spoken with the publication, as he was one of the creatives in charge of this campaign. He mentions "scrabble wanted to have a fun, emotional, good message and creative. Scrabble wants to showcase that there’s magic in words. Family nowadays have more than one meaning and we want to show that in the ad."