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LOLA MullenLowe Wins YOSOY

LOLA MullenLowe wins the YOSOY account and releases the campaign “Nothing but nature in every drop”.

The campaign presents the Brand in a notorius and entertaining way, using the Montseny mountain as an icon because that’s the place where YOSOY is produced.

The aim of this campaign is to position the Brand as a benchmark of 100% vegetable, natural and healthy drink.

It has developed six TV spots and a video casting to choose the protagonist mountain.

Moreover, it has launched this microsite and the outdoor campaign.