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San Miguel is back

Expansión, Spain´s leading economic newspaper wrote about our new work for San Miguel.

The global beer brand is back after a two year TV absence with a visually stunning campaign that was made between a brew master and an Emmy nominee.

The new campaign, “Tasting Note” is based on a simple premise: let’s give our beer to professional Brew Master and then, give his tasting note to the award-winning director Nicolás Perez Veiga to make it visual. The project turned into a spectacular film shot in South America, where each characteristic of the beer is visualized with a different life experience.

San Miguel chose LOLA MullenLowe as its lead creative agency in Spain, handling all strategic and creative duties for the brand since parting ways with its previous agency in December of 2017. The selection came after a competitive review process that included 4 other agencies.

Carlos Solchaga, Account Director at LOLA MullenLowe says, “We are thrilled to have the opportunity to work with San Miguel, to build their brand and solve their business problems. Their brand philosophy is a perfect fit and we look forward to a long-lasting relationship full of reasons to toast.”

Cheers to that!

To read the full article in English click HERE