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Anuncios interviews Tomás Olabarri

Heading the Seat international country coordination team, Tomás Olabarri assumes the management of more than 77 countries where the brand is present. Olabarri counts with 20 years of experience in agencies such as Y&R, S.C.P.F., TBWA etc…

Global Business Director, Daniele Cicini brought him to Spain, to Lola Barcelona, where he feels interested in the challenge of building the brand global and consistently.

Olabarri feels proud of the previous job done for the automobile brand:

“A clear strategy and a mid-short term creativity that is producing good results so far: in terms of sales and brand tracking”


Read the full interview in Spanish here.