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Amaya Coronado CEO

We are extremely proud to annouce that Amaya Coronado has been named CEO of our Spanish operation. Amaya is a key figure in LOLA and her appointment is great news to the entire agency.

Until now, Amaya was Head of Strategy in the Madrid office, and has been part of the management team for the past four years. She is a renowned strategy professional and is one of the founding members of the original LOLA (Lowe Latina) launched in 2006.

Amaya is a proven strategy and business leader with a deep understanding of the industry today, both internationally and locally. She has been indispensable in growing the agency´s business for client´s like Unilever’s Magnum and Cornetto, Burger King, Mattel and Pescanova, among others. She has also been critical in building LOLA’s culture and team, resulting in the successful growth of the agency and being one of the most attractive agencies to work for, five years running. More recently she has been responsible for giving support to other offices in the MullenLowe Group Western European region to lead them in the same direction. Her 20+ years of experience solidify her credentials.

Amaya takes over from Miguel Simoes who has been promoted to CEO Western Europe for the MullenLowe Group, which includes France, Germany, Spain and Portugal. He will be supporting Amaya closely to make her transition into the new role seamless.